Banarasi fabrics, changing with time

As in every other industry, the only way to progress is by embracing change. Banarasi weavers are no different !! 

With the change in time and consumer preference, the weavers of Banaras are also undertaking changes in the design and pattern of the product, along with product diversification.

In order to cater to the need of the overseas and domestic buyers, the weavers of the cluster are also producing home furnishing, silk dhotis, stole, scarf, muffler, mats, dress material, wall hanging, made ups like curtain, cushion cover, table cover, napkins, runners, etc. 

The growing demand of the overseas buyers for non-conventional products is an important reason for product diversification. Even though the share of these products is negligible, to the total production of the cluster, still it is a good indication for future development of product diversification and growth. The sector, in the past, used to experience periodic downswings.

The product diversification can put a brake to the periodic downswings that the cluster experienced many times.The new diversified products of the cluster are stole, scarf, muffler, mat, dress material, furnishing material, wall hanging, made ups like curtain, cushion cover, table cover, napkins, runners etc.

With the right mix or innovations and traditional qualities, the craft of Banaras will be able to keep up with time.